Myntra has brought on board Vikas Ahuja as Chief Marketing Officer (CMO). In his new role, Ahuja will be responsible for the sales and marketing functions and will drive the overall brand strategy at Myntra.
Commenting on Ahuja’s appointment, Mukesh Bansal, CEO & Co-Founder, Myntra said, “This is a critical and incredibly exciting time for Myntra as we continue to scale our business. Our focus is on being the next generation fashion destination in the country. Vikas has an excellent track record of building and scaling businesses, and we are truly convinced, with his strong leadership qualities, Vikas will be a tremendous asset in helping us shape and create the next phase in our evolution.”
With over 18 years of sales and marketing experience, Ahuja has held various leadership roles at Nestle. In his last role as Country Business Manager, he was responsible for setting up new businesses. He has led Nestle brands such as Bar-One, Milky-Bar, Kit-Kat, Munch, Nescafe, and Maggi, among others, and successfully re-positioned the Maggi brand on a ‘Taste and Health’ platform through strong consumer insight and research.