My FM, part of Synergy Media Entertainment Ltd, has brought in Shailja Naqvi as National Programming Head. My FM aims to expand further with Naqvi’s expertise in understanding the needs of the market and strategic content planning, along with her creative insights on programming.
Prior to joining My FM, Naqvi was with Dhamaal 24, where she was National Programming Head, responsible for the successful launch of nine stations under the banner.
Harrish M Bhatia, COO, Synergy Media Entertainment Ltd, said, “My FM is pleased to welcome Shailja Naqvi into the ranks and we are confident that her experience and insight of the industry would take My FM further in terms of innovative and exciting programming, which has been the key to My FM’s success. I wish her luck and a memorable time at My FM.”
Commenting on her new assignment, Naqvi said, “I’m looking forward to my association with My FM, as it is a brand that embodies the passion and zeal of the masses. It will be exciting to plan programming for a mass audience along with the challenge of sustaining the local flavour.”