Just a fortnight back we broke the news of Ramesh Ramnathan leaving Saatchi & Saatchi. Destination yet to be decided, we were told. However, within a fortnight, comes the news of Ramnathan joining Mudra as CCO – Chief Creative Officer.
As we know the situation was created in Mudra a few months back and Kaushik Roy was the first designate to the post. However, Roy moved Reliance way within days of the post being created and since then hunt for a person who would fit the bill was on. As is known, search was on, on a global basis.
The agency has not only appointed Ramnathan as CCO, but also elevated Ryan S Menezes as National Creative Director. Both of the appointments are effective from 1st May 2004.
Ramnathan, the man in the hot seat at Mudra now, has 19 years of experience in the ad world. He spent 13 years at O&M — the agency where he started his advertising career as a Copy Writer. There he worked on brands like IBM, Titan, Allen Solly, Ponds and Bru. Ramnathan spent time at Worldspace, Trikaya Grey and BPL as well. In 2001, he moved to Saatchi & Saatchi as the National Creative Director – some of the campaigns he worked on there are TVS, Hyundai, BPCL, Tata Tea and Coffee.
As for Ryan Menezes, like Ramnathan, he started his advertising career at O&M. He has had stints at Ambience, Lintas and EuroRSCG as well. He has been well acknowledged for the work done at SSC&B as Senior Creative Director and Lowe, Nairobi. He, as is widely known, is the winner of the first Cannes Gold Lion in India – and has won over 70 national and international awards.
Announcing the fresh impetus to creativity in the agency, Madhukar Kamath, MD & CEO, Mudra Communications, stated, “When I joined Mudra, my brief was to grow the agency strategically and creatively. The appointment of Chief Creative Officer has always been an important part of my agenda. Though there were many claimants for this coveted post, we wanted someone who would be compatible with existing creative team at Mudra. We believe that with Ramesh and Ryan with us, we are now ready for the next big leap.”