V Harish has joined Mudra Radar as Business Director. He will be heading the print and TV implementation function. Prior to this appointment, Harish was with Media Circle India as Media Director. Mudra Radar, an arm of Mudra Max, provides customised media solutions to Reliance ADAG. Mudra Connext is the other arm that handles all non-Reliance businesses.
Harish had spent 10 years at Mediacom India as Group Head of Buying and Operations. He had also worked with Mudra Max (then OMS) as Media Group Head, heading the television operations.
Commenting on Harish’s appointment, Chandradeep Mitra, President, Mudra Max, said, “I am thrilled to have Harish back in the team. His industry knowledge and relationships will greatly strengthen Radar’s capabilities in successfully delivering media solutions with speed and scale.”
LS Krishnan, President, Mudra Radar, said, “I am glad to have V Harish in the Radar team. Reliance ADAG is one of India’s largest advertisers, where the volume is huge and implementation is critical. I am quite confident that Harish will add a lot of value in enhancing the implementation process.”
“Mudra Radar is an exciting place to work. The culture, fun loving people and the clients have pulled me back here again,” said Harish.
He now completes nearly two decades of professional experience and has worked with clients such as like Deutsche Bank, Shaadi.com, Live-In Jeans, Marico Industries, Videocon Industries Ltd, and Shaw Wallace, among others.