Mudra’s various branches have seen quite a few senior level appointments recently. These include the likes of Meera Sharath Chandra, Kalpana Bansal, Soumitra Sen, and K Machaiah among others who have taken up their positions in various Mudra units.
Meera Sharath Chandra has joined Tribal DDB India, Mudra’s specialist interactive unit, as National Creative Director. She will be overseeing the creative operations for clients across Mumbai, Bangalore, Delhi, Chennai, Ahmedabad, as well as international business.
Prior to this appointment, Chandra has worked with Contract, Mumbai as Vice-President Creative, where she was heading Team HSBC, Contract Health, iContract and DesignSutra and had handled clients like Walt Disney, Cadburys, Godrej and Platinum Guild International. Chandra has spent over 18 years in the advertising industry.
Another senior level person to join Mudra is Kalpana Bansal, who has joined as Executive Vice-President and Head-Leadership, Learning and Change (LLC). Bansal joins Mudra from HR consulting firm Watson Wyatt. As a senior consultant, she has handled a very large portfolio of clients and has been exposed to multi-faceted assignments, including IMRB, Star TV and Tata-Unisys among others.
Soumitra Sen has been appointed as President of Brand Therapist, Mudra’s specialised unit that focuses on the communication needs of the healthcare industry. He will operate from Mumbai. Prior to joining Mudra, Sen was Vice-President-Healthcare at Contract for four years. While heading the healthcare division his primary roles were business development and also servicing brands like Gelusil, Waterburys, (Pfizer), Anacin, Himalaya Drugs, Astra Zeneca and Lifecell.
K Machaiah has been appointed as Business Director for OMS, a specialist in end-to-end campaign management solutions, including, media planning, negotiations and buying. Prior to OMS, he was working at Dentsu Communication, where he was instrumental in bagging accounts like Yamaha.
These new appointments add to the well-known names that Mudra had bagged earlier in 2005 – Sandeep Vij, Geeta Rao, Milind Jadhav, and Chandradeep Mitra.