Mudra Group has announced the elevation of Jude Fernandes as CEO of Mudra Advertising and, Sandeep Vij has become the CEO of and DDB Mudra Group. The structure has been put in place to drive the future of the group, where in DDB Mudra too is set to become a stronger brand.
In an internal mail, It is said that as CEO of the Mudra Advertising network, Fernandes will handle the responsibilities for Mudra West (Mumbai), Mudra North & East (Delhi & Kolkata) and Mudra South (Chennai, Bangalore & Kochi), along with Water and Maatra.
Vij as CEO of DDB Mudra Group will handle responsibilities for DDB Mudra, Rapp India, Tribal DDB India and Mudra Health & Lifestyle. Vij will also continue as the Chief Knowledge Officer of the Group as well.