Mudra Max (Integrated Engagement & Experience), a part of the Mudra Group, has appointed Subhashish Sarkar as Senior Vice President for its outdoor division. He will be heading Mudra Max OOH, North & East, and will report directly to Mandeep Malhotra, President, Mudra Max -OOH. Prior to this appointment, Sarkar was with Percept as Business Director (North & East).
Announcing the appointment, Mandeep Malhotra said, “With Subhashish, we have a seasoned outdoor professional with experience in the Delhi market. His knowledge and professionalism will surely help us deliver superior OOH planning solutions to our clients. Along with strengthening the OOH team in North & East, he will also be working closely with other Mudra Max units, integrating some really good work for our clients. We welcome him on board and wish him a long and successful inning.”
On joining Mudra Max, Sarkar said, “It’s great to be working for Mudra Max-OOH and their impressive clientele. I look forward to experiencing first-hand the factors that put Mudra Max at the forefront of the communications business in the region.”
Sarkar has over 17 years of rich professional experience in the outdoor industry, spanning categories such as Auto, FMCG, Alcohol, Consumer Durables, Banking and Finance, Real Estate. His initial 10 years were spent in various positions in the Selvel Vantage Group across Kolkata, Mumbai and New Delhi. His next stint was at Outdoor Advertising Professionals (OAP) in 2005, where he was credited with winning the Seagram’s (now Pernod Ricard India) OOH business and other major businesses during his tenure till 2010, before moving on to Percept Out Of Home. Some of the brands that he has worked on include Panasonic, Nestle, Bacardi and Daikin.