Mudra Max recently appointed Anwesh Bose as its Branch Head, North & East. Prior to this appointment, Bose was with the Dentsu India Group as Chief Growth Officer – Media.
Announcing the appointment, Manas Mishra, EVP & Country Head, Mudra Connext, said, “With Anwesh we have a seasoned media professional with experience in the Delhi market. His experience with the many national and international brands, the partnerships he has built with media and clients will all help us in further strengthening our operation in Delhi and Kolkata. We welcome him on board and wish him a long and successful inning.”
Commenting on his appointment, Bose said, “I am delighted to be a part of the Mudra family and excited with the prospects of Mudra Max. Mudra Max is now at a very exciting stage in its journey and I look forward to being part of it at such a momentous time.”
With rich experience in Media Planning & Buying, Bose comes from a very diverse background. He is been in the industry for over 13 years. He started his career in 1998 and in his most recent assignment, was with Dentsu for nearly six years. He has worked with brands like Yamaha, Honda, Suzlon, Canon, Grasim, Jaypee, Daikin, Raymond, Toyota, Panasonic, FedEx, and Thomas Cook, among others.
Bose had played a significant role in winning major businesses for Dentsu over the last few years. He also played a crucial role in setting up Dentsu Digital, one of the fastest growing digital agencies in India and was a part of the team that underwrote and realised the historic Rs 5 billion TV advertising inventory for the Champions Trophy Cricket (India) and World Cup Cricket (West Indies). He is a recipient of Academic Industry Interface Award from Amity University, 2006; Media Person of the Year (2006, 2007), Dentsu; was acknowledged as a ‘Future Leader’ by IMPACT Magazine, and a ‘NextGen Media Magnate’ by exchange4media.com.