Mudra Executive Director Sandeep Vij has been elevated to the newly-created role of Chief Knowledge Officer (CKO). In his expanded role as Executive Director and CKO, Vij will also champion knowledge management and thought leadership initiatives across the entire Group.
Commenting on the development, Madhukar Kamath, MD & CEO, Mudra Group, said, “Our aim is to be the most admired marketing communications group in the country, and this is an important step towards that goal. In our business, we create substantial amounts of knowledge about our clients’ businesses, brands, consumers and media. The better an organisation captures and utilises this knowledge, the better is its competitive advantage. In Sandeep, we have found the perfect person to champion this programme within the group. His understanding of the communications business and technology will facilitate the smooth implementation and progress of our efforts.”
Vij said, “Today’s business environment leaves no time to reinvent the wheel. Speed is paramount to productivity and profitability. As a company, we have a huge stockpile of precious knowledge. This asset must be secured, organised, processed and leveraged to actively support our brands. Leveraging technology correctly will make a big difference to the success of this programme.”
The aim of Mudra’s knowledge practice is to facilitate leading edge thinking across the Group’s 12 specialist practices. Mudra sees an opportunity to sharpen its value proposition to both clients and talent. To ensure consistency, value and sustainability, a knowledge processing company and a technology company are working closely with a group of strategic planners and knowledge leaders across Mudra’s specialist practices.