Mudra Delhi has announced the appointment of Dr. Sraboni Bhaduri as Vice-President, Planning and Integration. She is expected to play an integral role in shaping Mudra’s ‘total branding solutions’ positioning in Delhi. Prior to this, Bhaduri was with Mode Research as Head of Qualitative Research.
Sandeep Vij, President, Mudra (North & East), said, “Sraboni will play a critical part in our plans for Mudra Delhi. Along with Sanjay Sharma, she will be responsible for driving our promise of integrated solutions to our clients. Sraboni’s appointment is in line with our approach of working with the highest calibre of individuals to ensure we deliver the best way possible. Her background in psychology and research adds an interesting dimension to the account planning practice at Mudra.”
Said Bhaduri, “Many agencies talk about total branding solutions, but none of them has translated that on-ground. Mudra is in a unique position in that we have best-in-class specialists in the direct, interactive, out-of-home and promotions space. It’s quite an opportunity. There’s clearly a will to relook at account planning and break the conventional mass media planning mould. We’ve already started making structural changes in the agency.”
Bhaduri is a postgraduate in psychology from Delhi University. She completed her PhD in organisational culture and learning from IIT Delhi. She started her career in clinical psychology and then joined the planning department of McCann-Erickson, Delhi. She moved to Contract in 2004, after which she went back to practising qualitative research. Her portfolio includes brands like Gillette, Maruti, Dabur and Samsung.