In an attempt to further strengthen its creative team, Rs 850-crore Mudra Communications has roped in Aniruddha Biswas. Winner of many prestigious awards like the AAAI, Ad Club and CAG, Biswas’ joining the Mudra squad marks a strategic development in the agency’s growth plans. Biswas would be based in Mumbai and would be partnering with Ryan Menezes, in his new creative role. The move comes right at the heels of Sean Colaco’s appointment.
In his 10 years of experience in the advertising industry, starting with Contract Advertising, Biswas served Grey WorldWide as Creative Supervisor with Alok Nanda, working on Mauritius Tourism, Johnson and Johnson, and Premsons Bazaar among other brands. Later, he went on to become the Associate Creative Director, working on Kotak Mahindra Corporate, Kotak Mahindra Mutual Funds, OM Kotak Insurance, BPL Mobile and Saffola. Following the stint with Grey WorldWide, Biswas moved to Ambience, looking after TVS, Bisleri, Parachute and others. His last assignment, before joining Mudra, was with ANC.
Making the announcement, Ryan Menezes, National Creative Director, Mudra Communications, said, “Keeping in line with Mudra’s vision, we are growing in terms of creativity across regions. Backed by this, Aniruddha’s appointment at this point of time will see us continuing this trend and result in composite growth in the future.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking