In an attempt to further strengthen its creative team, Rs 850-crore Mudra Communications has roped in Aniruddha Biswas. Winner of many prestigious awards like the AAAI, Ad Club and CAG, Biswas’ joining the Mudra squad marks a strategic development in the agency’s growth plans. Biswas would be based in Mumbai and would be partnering with Ryan Menezes, in his new creative role. The move comes right at the heels of Sean Colaco’s appointment.
In his 10 years of experience in the advertising industry, starting with Contract Advertising, Biswas served Grey WorldWide as Creative Supervisor with Alok Nanda, working on Mauritius Tourism, Johnson and Johnson, and Premsons Bazaar among other brands. Later, he went on to become the Associate Creative Director, working on Kotak Mahindra Corporate, Kotak Mahindra Mutual Funds, OM Kotak Insurance, BPL Mobile and Saffola. Following the stint with Grey WorldWide, Biswas moved to Ambience, looking after TVS, Bisleri, Parachute and others. His last assignment, before joining Mudra, was with ANC.
Making the announcement, Ryan Menezes, National Creative Director, Mudra Communications, said, “Keeping in line with Mudra’s vision, we are growing in terms of creativity across regions. Backed by this, Aniruddha’s appointment at this point of time will see us continuing this trend and result in composite growth in the future.”