In a strategic move, Joydeep Dasgupta has been appointed the new Head for Mudra Chennai. Prior to this appointment, Dasgupta was VP at Mudra Mumbai. In his new role, Dasgupta’s key focus would be inorganic growth, talent management and the creative product.
Confirming the development, Jude Fernandes, ED - Mudra Group, said “During his long, fruitful stint with Mudra Mumbai, Joydeep played a key role in managing some critical accounts. His success on these brands, knowledge of the business and varied experience make him a fitting candidate to take up the prestigious Mudra Chennai assignment for us.”
On his new role, Dasgupta said, “I’m keen on leveraging my experience to build this office into a team that is strong, agile and flexible. We aim to continue our good work and focus on developing a higher benchmark for our output.”
Dasgupta has over 14 years of experience in the industry while working with agencies such as Advertising Avenues and JWT. He has worked on several iconic brands such as LIC, Onida, Philips, Reliance Infocomm, Godrej, Sunsilk, HSBC, State Bank of India, Kinetic Scooters, and Air India, among others.
Our typical marketing budget is usually 10 per cent of the topline spend
Perfumes are invisible and these new ads from Skinn create a story out of this