Tribal DDB India, Mudra’s interactive arm, has appointed Meera Sharath Chandra as its National Creative Director. She will be based in Mumbai and will oversee creative operations for clients across Mumbai, Bangalore, Delhi, Chennai, Ahmedabad as well as the international business.
C V S Sharma, General Manager, Tribal DDB India, said, “I am delighted to announce the appointment of Meera as the National Creative Director of Tribal DDB India. Meera brings with her a wealth of experience and knowledge to the positions she holds. Innovative creatives have been Tribal DDB India’s major strength. With her on board, we are looking at providing pathbreaking user experience and better results for our client.”
Expressing her happiness over her new appointment, Chandra said, “I’m delighted to be part of Mudra. In this new era of opportunities, we need to weave services into the changing needs of our customers’ digital lifestyles. I have always been a firm believer in creating user experience and have done several courses on user interface that reaffirm this belief. We also have a young and enthusiastic team at Tribal DDB India, which will help us reach our objective. In my position I will continue to push the company to new heights and this will be seen in the results.”
Prior to this appointment, Meera has worked with Contract Advertising, Mumbai as Vice-President, Creative, and was heading Team HSBC, Contract Health, iContract and DesignSutra and had handled clients like Walt Disney, Cadbury’s, Godrej and Platinum Guild International.
Chandra has spent over 18 years in the advertising industry with agencies like Everest, Saatchi and Saatchi, and Maa Bozell, her last held post, (before Contract) being Vice-President and Senior Creative Director of JWT in India.
She also has over three years’ international new media experience as Executive Director and President of Avigna Technologies, an Intel portfolio company, based mostly in Washington, New York and Hong Kong.
Chandra has worked on multinational brands like Citibank, Unilever and Ford, and has been Creative Head on all these accounts across India. She has also been a member of international task forces on these global brands.
In addition to her creative strengths, Chandra also has technological skills to match, which she put to good use during her tenure as Executive Director and President-Design & Innovations Group on the board of Avigna Technologies, specialising in full-blown multimedia content and end-to-end solutions on the web.
Chandra has successfully created many user experiences on the web. She has added several new dimensions like lifestage marketing and consumer buying cycle to the traditional technology information architecture.
She has also been a judge on international web award committees and is a regular speaker on effective communication techniques in the new media arena.
Chandra’s areas of passion outside of her core competencies include the “Save the Tiger” campaign in India. A fierce believer in the fact that public opinion can be rallied around to save the species, Chandra has visited almost every tiger sanctuary in India and has even done pro bono work for this project for WWF’s India chapter.
Chandra is an expert at the WHO and has attended the Geneva Conference on the entire communications platform for World Health Day and World No-Tobacco Day.