Hemant Misra, President and Head of North & East Operations, Mudra, has put in his papers. He will be joining JWT Delhi as Senior Vice-president, PepsiCo, next month. Confirming the development, Rohit Ohri, Senior VP, JWT, said, “I’m delighted to announce that Hemant is joining us as Senior VP, PepsiCo.”
There has been an exodus at other levels too from Mudra Delhi. Nirmalaya Sen, VP, Saurabh Das Gupta, Creative Director, Mishti Bose, Group Head, and Deepak Taneja, Group Head, have also put in their papers.
Misra has been instrumental in developing the McDonald’s brand in India. Earlier in his career, he led the team that created the outstanding launch campaign for Nestle’s Polo. Said Misra when contacted by exchange4media, “I am leaving Mudra as I see growth in other areas. I worked for Mudra for 14 years. I needed a change and it’s going to be a challenging role to work for brands like Pepsi at JWT.”
According to Ohri, this was a transformative phase for JWT. “To accelerate this transformation, we’re looking to hire the best and the brightest in the industry. Hemant’s appointment at JWT is a testimony to that fact. He shares our commitment to creativity and is driven by all the opportunities in today's communications landscape,” he said.
Commented Colvyn Harris, CEO, JWT, “Hemant’s appointment signals our intent to hire the best and most experienced talent in each and every market we operate in. He has the width and depth we need to continuously upgrade and add value to the services we provide to our clients.”
In his 19 years in the industry, Misra has fostered noteworthy work from marketers like Nestle, Hewlett Packard, Samsung, Frito Lays, Mitsubishi, Yamaha, Electrolux and McDonald’s. He also has a wealth of experience on Indian clients like Dabur, Pan Parag, Hindustan Motors, Orient Fans and Metro Dairy.
Misra’s other passion is Hindi theatre; he runs a theatre company called The Entertainers. His latest play ‘Afwaah’ was staged at the National School of Drama’s annual national festival, Bharangam, in January 2005.