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MTV India appoints ex-Coke VP Amit Jain as Managing Director

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MTV India appoints ex-Coke VP Amit Jain as Managing Director

The vacant slot in the MTV India structure after Alex Kuruvilla stepped down as the Managing Director has finally been filled. The new man in is Amit Jain, Regional Vice-President, Coca Cola India, North India. The appointment has been confirmed by MTV officials.

Jain joins the company on January 1, 2006. He has also been appointed as the Executive Vice-President – MTV Networks Asia. His appointment was announced today by Bill Roedy, Vice-Chairman, MTVN, and President, MTVN International.

Jain will be responsible for leading the business and creative development across all the MTVN brands in India, while seeking out new opportunities to grow the business in the region.

Jain has spent the past 11 years with the company. In this capacity, he has driven the launch of new and diverse products in the market (including launching Coca-Cola and Sprite in India), while overseeing diverse operations and growing numerous consumer brands – especially those targeted to youth.

"India is a strategic priority for MTVN and we are excited to have Amit, with his tremendous track record in a highly competitive youth market, to take our business to the next level," commented Roedy. "India's vibrant, diverse cultures provide the perfect complement to the MTVN brands, which celebrate and reflect local creativity, while also providing the best in international content."

Commenting on his appointment, Amit said, "I'm incredibly excited to be a part of the talented MTV Networks team in India. With three strong brands - MTV, Nick and Vh1 - MTV Networks India is uniquely placed in the television entertainment domain and I look forward to the excitement of driving these brands further on their growth curves."

Amit will report directly to the President, MTV Networks Asia Pacific. All division heads in MTV and General Managers of Nick and VH1 will report to him.

Equipped with an Advanced Program from Wharton Business School and a Management degree in marketing from Faculty of Management Studies, Amit is currently based in Delhi and will relocate to Mumbai shortly.

MTV Networks International includes the premier multimedia entertainment brands MTV:Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy and Game One, seen in 442.9 million households in 169 countries and 28 languages via 118 locally programmed and operated TV channels and 95 Web sites.

The company's diverse holdings also include interests in television syndication, digital media, publication, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom International Inc.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.