LiveJournal.com, the San Francisco based global blogging platform, marked the next phase of its development in India by launching a number of new India focused communities designed to provide forums for user-generated content. To coincide with these plans LiveJournal also announced that Suhel Seth had accepted a position on its global Advisory Board.

Seth, Managing Director, Counselage, and well-known marketer, writer and actor, has taken up a post on the LiveJournal Advisory Board where he joins the likes of Silicon Valley expert Professor Larry Lessig and investor Esther Dyson. Seth brings along a keen understanding of the Indian business, social and political environment, adding further edge to LiveJournal’s own understanding of the online and social media landscape.

Commenting on the progress made in India and Seth’s appointment, Annelies van den Belt, CEO of SUP, owners of LiveJournal, said, “We are thrilled to have Suhel on our Advisory Board. He brings a breadth of knowledge, understanding and creativity that we have already started to benefit from. We have made good progress in India with new communities and users coming on board; I know that with the help of Suhel and other supporters in India, we will continue to grow.”

Commenting on his role, Seth said, “In a world where elections are being run through networking sites and where communities are being created along philosophy and interest, LiveJournal is the more realistic and interactive face of community building. As a marketer, I believe LiveJournal will not just change the way brands engage with consumer clusters, but equally will re-define the space of community building – from pleasure to business and pleasure. I am honoured to serve on the Advisory Board, for me joining this Board is a reflection of the stature of Brand India and the interests and intellect of Indians as a whole.”

LiveJournal also unveiled new India communities on cinema and sport – India Movies and India Sport.