India Media Exchange (IMX) has elevated Mona Jain to the newly-created role of India Head-Strategic Investments. Jain, who has been Executive Vice President – North, takes charge with immediate effect. In her new role, Jain would focus on taking the IMX engagement with key media owners to the next level, formulating and implementing second generation investment practices, co-creating proactive opportunities and assets for IMX clients. She will continue to be based in Delhi.
Ravi Kiran, CEO-South East & South Asia, Starcom MediaVest Group, who provides guidance and counsel to India Media Exchange in his regional management capacity, said, “Historically, the interaction between buyers and media owners has been tactical and adversarial. While it is popular to talk of partnership, hardly anyone devotes enough energy and senior management commitment to explore the game changing behaviour that true partnership involves. We created this new role to better leverage the scale represented by IMX clients, to change the nature of our conversation with media owners, and in order to turn our relationship with them more long term and strategic.”
On her new role, Jain said, “I have been on the front lines for the last 16-odd months building IMX along with my senior colleagues, and it has been terrific. The new role will allow me to do what I like doing best – create unassailable competitive advantage for IMX clients by setting up new age practices and long term value based relationships with like-minded media owners. I firmly believe that the transactional nature of the relationship between the buyer and the media owner must change and we must drive that transformation as India Media Exchange.”
IMX is the entity with the mainstream media negotiation for clients of Starcom Worldwide and ZenithOptimedia, both independent brands within Publicis Groupe global company VivaKi.