Mona Jain has decided to quit Cheil Communications to join ZenithOptimedia as Executive Vice-President, Media Buying and Diversified Services, from November 1. At Cheil, she was Vice-President and headed the agency’s media operations.
Welcoming Jain on board, Ambika Srivastava, CEO, ZenithOptimedia, said, “Mona has an ideal blend of experience and skills to manage the challenge of a constantly evolving media environment and rising media costs. We are convinced that she will add significant value to our clients.”
Jain has rich experience across leading media agencies like JWT, Mudra, FCB Ulka and Cheil. Her experience extends to clients as diverse as Samsung, Nestle, Whirlpool, Pepsi and Glaxo SmithKline.
Commenting on her appointment, Phil Talbot, CEO-Asia Pacific, ZenithOptimedia, said, “I am delighted that Mona has agreed to join us. Her appointment is a reflection of our determination to invest in top talent and continue our rapid growth in India.”
Elaborating on her new assignment, Jain said, “I am extremely happy to join this dynamic network and am looking forward to work with the team with which I have worked in my initial years. I am glad to join a team committed to deliver and create a difference in the marketplace.”
Jain is looking forward to the challenge of building synergy across media to offer a full range of cost-effective media services. She will be setting up diversified services like OOH, sports and IP/entertainment, in addition to handling buying for traditional print and electronic media.
She joins the management team at ZenithOptimedia, which is led by Ambika Srivastava. The team also includes EVP Pavan Chandra, Senior VP Rajat Gupta and VP Rashmee Bandella.
Significantly, there has been speculation in a section of the media about Jain joining Zenith to head the Nestle business. These reports are incorrect as Jain’s responsibility includes taking charge of buying and diversified services at Zenith rather than taking charge of a specific piece or business.
Moreover, it is premature to assume that the Nestle business is heading for ZenithOptimedia, particularly since the business is being contested by GroupM’s MEC as well. Since both the agencies made their presentations on September 26, the decision to award this business is expected only after due consideration and deliberations by Nestle.