Mohit Hira, CEO, Hungama Digital Services and Head of JWT Group’s digital initiatives, has put in his papers. August 29, 2014 is his last working day with the group.
According to industry sources, Hira is all set to turn entrepreneur, with his own venture in the digital space.
He had joined JWT in November 2012 as Senior Vice-President and Regional Business Director. He was given charge of JWT India’s digital operations in April 2013. He was then promoted to CEO, Hungama Digital Services in January 2014.
Hira is an advertising creative director turned netvangelist, with a career spanning over two decades with rich and diverse experience across advertising, marketing, journalism and digital media. Prior to joining JWT, he had worked with NIIT.
As is known, JWT acquired a majority stake in Hungama Digital Services in May 2012 to offer to its clients a full services digital agency specialising in digital marketing and social media solutions. As part of the acquisition, Hungama’s activations arm, Hungama Promo Marketing, also merged with Hungama Digital Services to provide an engagement platform linked to online and offline deliveries.