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Mirchi’s Alok Purohit joins Bhaskar Group as COO for Madhya Pradesh & Chhattisgarh

Mirchi’s Alok Purohit joins Bhaskar Group as COO for Madhya Pradesh & Chhattisgarh

Author | Rohan Dua | Wednesday, Aug 12,2009 8:51 AM

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Mirchi’s Alok Purohit joins Bhaskar Group as COO for Madhya Pradesh & Chhattisgarh

Leading media house Bhaskar Group has brought in Alok Purohit as COO for MPCG (Madhya Pradesh and Chhattisgarh). Purohit, who moves from Radio Mirchi where he was Executive VP – Corporate, will be reporting to Sudhir Agarwal, MD, Bhaskar Group. Purohit joins as the fourth COO at the Group, the others being Manoj Aggarwal for Rajasthan, Ashu Parkhe for Punjab, Chandigarh and Haryana, and Jagdish Sharma for Gujarat.

At Radio Mirchi, Purohit was responsible for enabling revenues, business metrics and profitability for 22 new markets through functional and operational expertise.

Commenting on his appointment, Purohit said, “It is a huge challenge working for a dynamic group that has always proven that they have the capability and know-how of breaking business myths. The vision that the group has to charter new territories brings alive the adventurous challenger in me.”

Further sharing his thoughts on the road ahead, Purohit told exchange4media, “Though the space has changed the knowledge of the markets, this is what I believe will help me in further consolidation and enhancing the value of brand Bhaskar in these markets.”

With over 19 years’ experience behind him, Purohit has already scaled different highs in the industry. After having completed his MBA, he went on to work with companies like Goodlass Nerolac Paints, Amtrex Appliances, and later ENIL.

It may be noted that the Bhaskar Group has recently invested Rs 315 crore into upgrading it printing infrastructure and machinery. The KBA machinery, as it is known as, provides for fine quality printing at a much higher speed. Bhaskar Group claims to be the only language newspaper to have installed these sophisticated precision printing machines. Dainik Bhaskar also underwent a major design overhaul and content change in a bid to be more appealing and with it with the younger readers. The new-look paper hit the newsstands in May.

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