Top Story


Home >> People Movement >> Article

Mindshare’s Krishna Kumar to head Media2win, online media planning/buying venture of contests2win group

Font Size   16
Mindshare’s Krishna Kumar to head Media2win, online media planning/buying venture of contests2win group

Krishna Kumar of Mindshare has joined as CEO of Media2win, the new venture from the contests2win group. Media2win, which started operations yesterday, is an online and wireless media planning and buying services company which will offer its clients end-to-end new media solutions.

Kumar, popularly known as KK, is a media veteran of 10 years’ standing with wide experience in media planning and buying. He was Business Director with GroupM’s Mindshare and has been credited with creating innovative media solutions for his clients.

contests2win and its group company mobile2win work extensively in the Internet and wireless space, and media2win will be the group's third venture.

Said Alok Kejriwal, CEO, contests2win, “Internet and wireless media have now matured significantly in India and it’s time that specialists began operating in this space in collaboration with clients, agencies and media buyers to first discover and then deliver value in these new mediums which is measurable and tangible.”

Commenting on his new assignment, KK said, “c2w and m2w are successful companies with fantastic credentials in the Internet and wireless space. After having spent a decade in the media planning industry, this opportunity was the right challenge for me to leverage my skills and make this another successful venture.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.