Top Story


Home >> People Movement >> Article

MindShare’s Abbas Muni moves to Carat

Font Size   16
MindShare’s Abbas Muni moves to Carat

Moving in the direction of further strengthening its team, Carat has made yet another senior-level appointment. The agency has roped in MindShare’s Abbas Muni as General Manager (South & West). Just a few days back, it had taken on board Dinesh Gopal Kithany as Strategic Resource Director.

Throwing more light on the new appointment, Carat, Group CEO, Charles Jenarius shares, “Clients today are looking at someone who can straddle both planning and buying. Abbas’ experience is a combination of both, with marketing expertise as well. This is one of the key reasons why we decided on him for this responsibility.”

Muni’s stint with Carat begins mid–November. He brings with him 11 years of experience. Muni has successful stints in Zee TV and Rediffusion, where he handled planning and buying for three years and then at Tata British Petroleum. His tenure with MindShare lasted for four years, where he was designated as Investment Director.

Referring to Muni’s responsibilities, Jenarius says, “As GM, he would be working with Shripad in growing the business of the region and acquiring new businesses. Also, like every senior official, Abbas too would have added responsibilities and for those he would be working directly with me.”

As for Muni, the new assignment certainly throws up a challenge. Says he, “Carat has many plans earmarked and my responsibility here takes my career a step further. While the experience at MindShare has been extremely rewarding, there is a lot more that I can achieve in my new role and I am looking forward to it.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO