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MindShare’s Abbas Muni moves to Carat

26-October-2004
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MindShare’s Abbas Muni moves to Carat

Moving in the direction of further strengthening its team, Carat has made yet another senior-level appointment. The agency has roped in MindShare’s Abbas Muni as General Manager (South & West). Just a few days back, it had taken on board Dinesh Gopal Kithany as Strategic Resource Director.

Throwing more light on the new appointment, Carat, Group CEO, Charles Jenarius shares, “Clients today are looking at someone who can straddle both planning and buying. Abbas’ experience is a combination of both, with marketing expertise as well. This is one of the key reasons why we decided on him for this responsibility.”

Muni’s stint with Carat begins mid–November. He brings with him 11 years of experience. Muni has successful stints in Zee TV and Rediffusion, where he handled planning and buying for three years and then at Tata British Petroleum. His tenure with MindShare lasted for four years, where he was designated as Investment Director.

Referring to Muni’s responsibilities, Jenarius says, “As GM, he would be working with Shripad in growing the business of the region and acquiring new businesses. Also, like every senior official, Abbas too would have added responsibilities and for those he would be working directly with me.”

As for Muni, the new assignment certainly throws up a challenge. Says he, “Carat has many plans earmarked and my responsibility here takes my career a step further. While the experience at MindShare has been extremely rewarding, there is a lot more that I can achieve in my new role and I am looking forward to it.”

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