Mindshare Delhi has taken on Rajni Menon as its Investment Group Head. Menon, who moves from Initiative Media where she was Media Group Head looking after the Maruti business, will assume her new role in the first week of April.
Menon will be looking after Mindshare's most priced account PepsiCo valued at Rs 100 crore and above. Her potfolio entails managing PepsiCo's buying business.
Confirming the development to exchange4media, Sunder Raman, General Manger, Mindshare Delhi, said, "Rajni is coming on board for media planning and buying."
In a career span of five years, Menon has worked with leading agencies like JWT, Madison and McCann. And after a two year stint with Initiative Media, she is moving to take on bigger challenges.