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Mindshare strengthens South ops; to focus further on regional markets

30-October-2008
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Mindshare strengthens South ops; to focus further on regional markets

WPP may have announced a hiring freeze for its various operating units in other markets, but India continues to see its share of appointments. At least, the largest media agency of the country, Mindshare India, is on a hiring spree. Mindshare is clear that further growth for the agency in the region would come by focussing on the smaller markets as well. Some of the names on its agenda include Pune, Ahmedabad, Bhubhaneshwar and Guwahati. A relevant appointment has already been made in Pune.

R Gowthaman, Leader, Mindshare, South Asia, explained that sectors such as retail, realty and education marketing in these areas were growing and that was what Mindshare was looking at tapping into.

Meanwhile, Mindshare has announced the appointments of Sindhu Raghavan and Abhijat Sharma as Partner – Client Leadership for its South operations. Raghavan is taking charge of Chennai, and would take charge from November 1. Sharma would head the Bangalore operations and would be joining from December 2. The duo would be reporting to Gowthaman.

Both Chennai and Bangalore offices of Mindshare were so far under the charge of Subramanian Swaminathan (better known as Subbu), who is now moving on from the organisation to explore new opportunities. Gowthaman said, “In his capacity as GM, Bangalore and Chennai, Subbu has done an awesome job of accelerating the growth of the business in South India. Today, apart from having offices in Bangalore and Chennai, we have an office in Hyderabad along with two more satellite offices in Cochin and Coimbatore.”

exchange4media readers would recall that Mindshare had recently announced the appointments of Ravi Rao, Chanchal Chakrabarti and Ajit Gurnani as Partners, Client Leaders.

Gowthaman added, “The appointments of Sindhu and Abhijat are pretty much in line with our client-focussed structures. With this, we now have an 11-member Client Leadership team across South Asia ready to roll.”

Raghavan began her career with Universal McCann, Delhi, handling Reckitt Benckiser, GM and Bacardi, before moving on to Initiative to handle LG and Maruti. She joined Mindshare to handle Pepsi flavours in 2006 and then relocated to Chennai in October 2006. Gowthaman said, “She is the one who is responsible for setting our footprint in the Cochin market. I wish Sindhu all the best in her new responsibilities.”

Sharma has been part of the media business for the past 12 years and has worked across a cross-section of multinational and local accounts, including Pepsico, Maruti Suzuki, GlaxoSmithKline, Nokia and Audi-VW across India, the Middle East and the African continent. He was responsible for developing, managing and finally launching MediaCom as a network in the last five years as Group Director for the Middle East and North Africa region. As part of the stint, he also handled Nokia for the entire MEA (a footprint of 69 countries) region. His other key businesses were in the area of automobile (with Audi VW group), besides retail and luxury businesses like TAG Heuer, Vertu, Wafi Mall and The One. He also worked as a strategic resource with Grey Worldwide, MENA during his stint.

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