Manpreet Singh has decided to call it quits as MindShare Singapore’s CEO. Confirming this development to the ‘Marketing’ magazine, Singh indicated that he might either stay on in Singapore or move to China.
Singh, who has been with MindShare since its inception 16 years ago, cited “personal and new business interests” for his departure. He indicated that he would step down by the end of the year. As CEO of MindShare Group, Singapore, Singh also looked after Maximize, Motivator and M-Digital.
“I have got some things going on, it could be a media company, but I have other options as well, and I am just evaluating all of them now,” he said.
Among his other stints, Singh has also worked with a leading media group in India before moving to the media department in JWT. Subsequently, he joined the Regional Media Unit of JWT in Hong Kong, where he worked on clients such as Nike, Nortel, Sprint, Shell and Salvatore Ferragamo for the Asia Pacific region. In 1996, he joined JWT, Singapore, where he handled media for Motorola (Asia Pacific), Air Lanka (Global), Unilever, Kodak and Citibank.
Meanwhile, according to ‘Marketing’ magazine, Jeffrey Seah, Starcom’s Regional Director for diversified services, will replace Singh at MindShare.