Mindshare has effected some key changes. Girish Menon has moved to Mindshare, Vietnam as Managing Partner on the Unilever business. Following this move, Subramanian replaces Menon as GM, Mindshare, Bangalore. He was earlier the Business Director, Mindshare, based in Chennai.
Subramanian would be reporting to R Gowthaman, Managing Director of MindShare for West and South India. A decision is yet to be taken whether Subramanian would continue to look after the Chennai office as well or Mindshare would appoint someone for that role.
Commenting on Subramanian’s role, Gowthaman said, “He will drive the Bangalore office and his role is similar to that of Girish Menon. He brings on board his immense experience. His work for Ford has been commendable.”
Subramanian said that as GM, Bangalore, he would be looking primarily at the Bangalore and Hyderabad markets. For the time being he would also be looking after the Chennai market. He will be servicing clients such as IBM, UB Group, Nike, Levis, Ford, Muruguppa Group, and Lifestyle, among others.
Subramanian is an electronic engineer from BITS, Pilani and holds an MBA from IIM Kolkata. He began his career with HTA where he spent two years after which he moved to Henkel first as a Product Manager and then shifted to sales. In 2003, he joined Mindshare Chennai as Planning Director.
When asked about to point out an instance in the past which was challenging, Subramanian said, “I think launching Ford Fiesta was amongst one of the most challenging tasks purely because of the large scale of the launch where getting the logistics right was a Herculean task. The planning and implementation stages were intense while also keeping in mind the growing competition in the automobile segment.”
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