MindShare Fulcrum saw a new head a few months back in Sudipto Roy, who was appointed GM in April 2008. The agency that handles the largest advertiser in India, Hindustan Unilever, has now appointed Jignesh Ghelani as Buying Head. Ghelani would report to Roy, who in turn reports to MindShare India MD R Gowthaman. Ghelani replaces Rajni Menon.
Commenting on Ghelani’s appointment, Roy said, “For a client as big as Unilever, it is critical to find the right resource. Jignesh is not only skilled at trading and negotiating, but also is familiar with international work practices given his experience in agencies like MediaCom Canada. To top this, he has channel experience, and is equipped with strategising the broadcast business. In all, he brings a very well rounded background to the table, which is very rare to find.”
Ghelani has over nine and a half years’ experience in the broadcasting and media business, with both national and international experience. He has worked across a gamut of companies across media owner and media agency, which includes Zee Telefilms, Sony Entertainment Television, The Media Edge – India, with the last one being MediCom in Toronto. He returns to India with this new role.
Roy, who is reasonably new to the Fulcrum leadership role, explained that being a part of the HUL team itself had its challenges and privileges. He said, “Being in any role on the HUL business, let alone a senior position, is an amazing experience. We are second only to China in billing. We are probably the largest team that there is. There are MNC and local clients and each have different needs, some have stringent norms to be observed – working on all of that is a quite enriching. MindShare handles Unilever in various markets now, and the way the two teams work have enabled us to stay ahead of the curve.”