Mindshare has appointed John Thangaraj as Head of Strategy for the Northern region. In his new role, Thangaraj will assume responsibility for the Mindshare strategy product across Delhi clients.
In his last role, Thangaraj was Vice President – Strategic Planning at Lowe, where he was responsible for product planning on a cluster of brands that included Wills Lifestyle, Nestle Confectionary, Hindustan Times, Dabur Real, Shine.com, Woodland, Expedia.co.in and OLX.
In addition to his last set of clients at Lowe, Thangaraj’s experience spans FMCGs such as Danone, Amway, PepsiCo, consumer electronics (LG), alcoholic beverages (Bacardi) and travel portals (Yatra).
He brings to Mindshare over 12 years of experience spanning a marketing role at Adidas, a research role at Quantum, and as Head of strategic planning for Redifffusion Y&R.
Announcing the appointment, Alok Sinha, Leader - Strategy (South Asia), Mindshare said, “We are glad to welcome John to Mindshare and the extended GroupM family. He’s got category and industry experience, and is a great team leader. I am confident he will be able to lead the strategy division to even greater heights.”
Ravi Rao, Leader South Asia, Mindshare added here, “John has the combination between being imaginative, strategic and entrepreneurial that our strategy community and clients need.”
Commenting on what he hopes to achieve at Mindshare, Thangaraj said, “First and foremost, I hope to future proof myself. I have a strong belief in the fact that ‘advertising’ as is currently practiced in India does not have a shelf life of more than a decade (at the very most).”
“Consumption of information and entertainment is rapidly moving screens and I feel that Mindshare is on the cutting edge of optimising and leveraging this. Digital has become a buzz word we all love to throw around, and I am looking to Mindshare to help me make the journey from ‘thinking about digital’ to ‘thinking digitally’,” he added.