MindShare has appointed Pratibha Vinayak as Managing Director of MindShare Sri Lanka. She is currently National Director – Investments for Unilever at MindShare India. Vinayak would be based in Colombo.
Commenting on the appointment, Sundar Raman, MD MindShare North, East, Sri Lanka & Bangladesh, said, “Pat (Pratibha) is one of the most respected media professionals in the industry and we are fortunate to have such a high calibre professional to lead the MindShare business in Sri Lanka. We are looking forward to the same high level of enthusiasm, drive and innovation that she brought to the business in India.”
Talking of her new role, Vinayak said, “I am looking forward to working with a fantastic management team which has built MindShare into the best agency in the region, and helping consolidate our leading position in Asia.”
Vinayak is a seasoned media professional with experience across agency, publishing and broadcasting businesses. She has spent over a decade with Reader’s Digest managing its Research & Marketing before joining JWT to handle media responsibilities of the Unilever business under the then newly formed JWT Fulcrum where she spent over five years.
She then spent time with Sony Entertainment Television and Carat before returning to MindShare Fulcrum to manage Unilever investments in 2004. A strong industry advocate, she has served on the technical committees of leading industry studies.
Over the years, Vinayak and her team have been instrumental in bringing discontinuous trading practices in managing investments on the most demanding client and have done some of the finest work across brands.