Strengthening its senior leadership team, Mindshare, the flagship media agency of GroupM, has appointed Ashok Lalla as Leader, Digital for Mindshare, South Asia. Based out of Mumbai, Lalla will report to Ravi Rao, Leader, Mindshare South Asia.
He moves from Euro RSCG, where he was President – Digital, and worked with several blue-chip clients, including Unilever and IBM.
Commenting on Lalla’s appointment, R Gowthaman, Leader, Mindshare South Asia, said, “Ashok Lalla joins Mindshare at a time when our digital businesses is well poised to grow manifold, not only on the basic services, but also across Search, Social, Mobile, Creative and Performance Marketing. We are delighted to have him on board to take Mindshare to greater heights in the Digital Marketing space.”
On his move to Mindshare, Lalla said, “I am excited to join Mindshare, an agency with a mouthwatering array of clients, a great Digital team and a fantastic track record of doing breakthrough digital work. I look forward to taking Digital to the next level for our clients, and growing our team into an even stronger unit that does even more spectacular Digital work, and sets new industry benchmarks.”
Lalla is an award-winning Digital, Brand and Social Media Marketing leader with over 18 years of agency and client business experience on brands that cut across the spectrum from one-cent candies to million-dollar hotel stays. Earlier, he was Director of Internet Marketing at Taj Hotels, where he led worldwide Digital strategy and e-commerce for the hotel chain for nine years.
He is also the author and curator of ‘The Future of Digital for Brands’, a highly regarded online global community of over 1,900 digital, marketing and brand experts and enthusiasts from 38 countries.