Top Story

e4m_logo.png

Home >> People Movement >> Article

Mindshare appoints Ashok Lalla as Leader, Digital, South Asia

09-November-2011
Font Size   16
Share
Mindshare appoints Ashok Lalla as Leader, Digital, South Asia

Strengthening its senior leadership team, Mindshare, the flagship media agency of GroupM, has appointed Ashok Lalla as Leader, Digital for Mindshare, South Asia. Based out of Mumbai, Lalla will report to Ravi Rao, Leader, Mindshare South Asia.

He moves from Euro RSCG, where he was President – Digital, and worked with several blue-chip clients, including Unilever and IBM.

Commenting on Lalla’s appointment, R Gowthaman, Leader, Mindshare South Asia, said, “Ashok Lalla joins Mindshare at a time when our digital businesses is well poised to grow manifold, not only on the basic services, but also across Search, Social, Mobile, Creative and Performance Marketing. We are delighted to have him on board to take Mindshare to greater heights in the Digital Marketing space.”

On his move to Mindshare, Lalla said, “I am excited to join Mindshare, an agency with a mouthwatering array of clients, a great Digital team and a fantastic track record of doing breakthrough digital work. I look forward to taking Digital to the next level for our clients, and growing our team into an even stronger unit that does even more spectacular Digital work, and sets new industry benchmarks.”

Lalla is an award-winning Digital, Brand and Social Media Marketing leader with over 18 years of agency and client business experience on brands that cut across the spectrum from one-cent candies to million-dollar hotel stays. Earlier, he was Director of Internet Marketing at Taj Hotels, where he led worldwide Digital strategy and e-commerce for the hotel chain for nine years.

He is also the author and curator of ‘The Future of Digital for Brands’, a highly regarded online global community of over 1,900 digital, marketing and brand experts and enthusiasts from 38 countries.

 

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education