Mindshare has finally filled the gap of a Head for its Unilever business, also known as Fulcrum, by appointing Anupriya Acharya as Leader – Team Unilever: South Asia. The position was created as Ravi Rao, who was heading this division, donned on the Mindshare South Asia role. Acharya relocates back to Mumbai from Singapore, where she was working with Aegis Media Singapore. She joins the company on February 16, 2012. In her new role, she will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lanka at Mindshare Fulcrum.
Ravi Rao, Leader, South Asia, Mindshare, said, “Anupriya moves into this role from Singapore where she was CEO, Aegis Media Singapore and is credited with doubling the operation in just over two years. Prior to Aegis Media, she was President TME (The Media Edge) from 2005-2008. She is also no newbie at Group M. She set up mConsult under Vikram Sakhuja in 2004 and has been an integral part of Fulcrum from 2000-2003. So we welcome her back. ”
Acharya said, “I am most excited about this role. I have always had very fond memories of Fulcrum. Aegis Media Singapore position helped me gain an international and regional perspective and honed my intercultural management skills, while TME taught me handling extremely diverse set of clients and their different requirements. CP, Parle AOR, Indian Oil, Viacom 18’s Colors and Citibank were some of the key clients then. Now I was looking to get back to scale and lo! This assignment was so timely and perfect. I look forward to working closely with Ravi, Roy Sudipto who heads the team Unilever for APAC and David Pullan, Global Head of Team Unilever at Mindshare London, and to drive the aggressive Unilever agenda forward across South Asia. The scale is truly exciting and humbling at the same time. I am raring to go.”
Anupriya has also worked at McCann Erickson and Ogilvy in her earlier years. A Post Graduate in Analytical Chemistry from IIT - Roorkee, she has over 16 years of experience in Communication solutions. Her interests are adventure sports, photography and travelling for leisure.