Sunder Raman, former Managing Director at Mindshare, has been appointed as CEO of BCCI’s Indian Premier League (IPL) cricket initiative. He will be taking charge from next week.
The IPL is authorised by the International Cricket Council (ICC). The first season of IPL will run for 44 days and is scheduled to commence in April 2008. A total of 59 matches would be played. Once the television rights and franchise owners are in place, bidding for players would begin.
It may be recalled that in June 2006, Raman was elevated as Managing Director of MindShare for North and East. Then he was given the additional responsibility to oversee Bangladesh and Sri Lanka operations as well.
Raman couldn’t be contacted for comments at the time of filing this report.
Gowthaman elevated to MD, MindShare India; Sundar Raman to take on intl portfolio in the Network