Some changes are adrift at Everest Brand Solutions (EBS). The agency’s National Creative Director, Milind Dhaimade, has seen a change in role and is now with the agency as a creative consultant. Everest is in the process of finalising a new national creative director as Dhaimade will look after his first passion, film making, more closely now.
Dispelling rumours about Dhaimade quitting Everest, Mahesh Chauhan, President, EBS, clarified, “Milind wants to pursue film making actively and this would mean that he would not be on the job 24x7, as he otherwise was as the NCD. Hence, he has stepped down from the responsibility. This, however, doesn’t mean that he is leaving Everest. He is still consulting with us on the creative function, only not as the NCD.”
Dhaimade added, “I am relinquishing my post as the NCD as I want to pursue film making. However, I will be doing a few films, focussing only on the ones with very good scripts and I continue to be with Everest exclusively for creative consultation on any of the brands.”
Dhaimade, has in all, spent over 12 years with Everest. Even though he stated that he was still with the agency, only not as the NCD, he added on another note, “Everest is a very efficient outfit and they won’t even need me after a while.”
Chauhan divulged that the agency was finalising on its new NCD and an announcement for the same would be made shortly. As for Dhaimade, he, too, will be joining a production house soon for film making.