Top Story


Home >> People Movement >> Article

Miles Young to succeed Shelly Lazarus as Ogilvy Group CEO; new APAC management announced

Font Size   16
Miles Young to succeed Shelly Lazarus as Ogilvy Group CEO; new APAC management announced

WPP has announced that Miles Young, Chairman, Ogilvy & Mather Worldwide Asia Pacific, has been named as Global CEO of The Ogilvy Group, succeeding Shelly Lazarus who has led the company for 11 years. Lazarus would remain Chairman of The Ogilvy Group. The changes become effective January 1, 2009.

At the same time, it has been announced that Young’s successor would be Tim Isaac. He will operate with Tham Khai Meng as Co-Chairman, in exactly the same way as Miles Young does. Simultaneously, Paul Heath is designated to the new post of CEO.

For the past 13 years, Young has run Ogilvy in Asia Pacific, building it into the clear industry leader in the world’s fastest growing region, consistently outperforming all competitors in terms of creative recognition. Under his leadership, Ogilvy has seen phenomenal development in scale and creativity across all marketing disciplines: in India and China as market leaders; in Japan as a now prominent player; and with strong success in Korea, Vietnam, Indonesia and Thailand, not forgetting the creative powerhouse of Ogilvy's Singapore hub.

Isaac joined the agency in 1995, and has been responsible for O&M’s global clients for the Singapore and Thailand offices, and currently heads the agency’s ASEAN region as well as OgilvyAction, the agency’s newest discipline.

Heath originally joined O&M as a graduate trainee in 1987, and then rejoined Ogilvy in Asia in 2003. Most recently, he was tasked with leading the agency’s advertising network, in which he has achieved record new business gains.

Beyond his Ogilvy position, Young has laterally had a dual role, operating, where appropriate, as de facto WPP Chairman in the region -- supporting acquisitions, developing talent and building practical integration initiatives. The new appointment ensures continuity of leadership for Ogilvy. Young, like Lazarus before him, with his background in both advertising and direct marketing, is a champion of multi-disciplinary marketing, of integrated offerings -- - a philosophy that drives Ogilvy's brand-building business practice, 360 Degree Brand Stewardship.

Making the announcement, WPP CEO Sir Martin Sorrell said, "Shelly has done a fantastic job as brand guardian of Ogilvy, building a first-class client roster and driving the company to fully embrace integrated marketing under 360 Degree Brand Stewardship and has taken Ogilvy from a strong position, both geographically and functionally, to a superb position. She'll be an extremely difficult act to follow and we are delighted she will continue to focus, as Chairman of The Ogilvy Group, on developing Ogilvy's client relationships. Miles brings to the role of CEO a deep understanding not only of European and Asian markets, but also of the role that new technologies -- and integrated thinking -- bring to our business.”

Commenting on her successor, Lazarus said: “I love Miles Young. I have worked in partnership with him for years. He has a simple mandate -- to do for Ogilvy Worldwide what he has managed to do so brilliantly for Ogilvy Asia.”

On the APAC appointments, Young commented, “Tim and Paul represent the best of Ogilvy. Together with Khai, they will provide the leadership to push our brand to even higher levels. In the past five years, we’ve more than doubled the size of the business, to revenues of over $500 million. This structure is designed to anticipate and drive and not just respond to the opportunities of growth. It also reflects my undying belief in Asia’s crucial role in our worldwide company going forward.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...