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Miles Young to succeed Shelly Lazarus as Ogilvy Group CEO; new APAC management announced

Miles Young to succeed Shelly Lazarus as Ogilvy Group CEO; new APAC management announced

Author | exchange4media Mumbai Bureau | Thursday, Jul 24,2008 8:41 AM

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Miles Young to succeed Shelly Lazarus as Ogilvy Group CEO; new APAC management announced

WPP has announced that Miles Young, Chairman, Ogilvy & Mather Worldwide Asia Pacific, has been named as Global CEO of The Ogilvy Group, succeeding Shelly Lazarus who has led the company for 11 years. Lazarus would remain Chairman of The Ogilvy Group. The changes become effective January 1, 2009.

At the same time, it has been announced that Young’s successor would be Tim Isaac. He will operate with Tham Khai Meng as Co-Chairman, in exactly the same way as Miles Young does. Simultaneously, Paul Heath is designated to the new post of CEO.

For the past 13 years, Young has run Ogilvy in Asia Pacific, building it into the clear industry leader in the world’s fastest growing region, consistently outperforming all competitors in terms of creative recognition. Under his leadership, Ogilvy has seen phenomenal development in scale and creativity across all marketing disciplines: in India and China as market leaders; in Japan as a now prominent player; and with strong success in Korea, Vietnam, Indonesia and Thailand, not forgetting the creative powerhouse of Ogilvy's Singapore hub.

Isaac joined the agency in 1995, and has been responsible for O&M’s global clients for the Singapore and Thailand offices, and currently heads the agency’s ASEAN region as well as OgilvyAction, the agency’s newest discipline.

Heath originally joined O&M as a graduate trainee in 1987, and then rejoined Ogilvy in Asia in 2003. Most recently, he was tasked with leading the agency’s advertising network, in which he has achieved record new business gains.

Beyond his Ogilvy position, Young has laterally had a dual role, operating, where appropriate, as de facto WPP Chairman in the region -- supporting acquisitions, developing talent and building practical integration initiatives. The new appointment ensures continuity of leadership for Ogilvy. Young, like Lazarus before him, with his background in both advertising and direct marketing, is a champion of multi-disciplinary marketing, of integrated offerings -- - a philosophy that drives Ogilvy's brand-building business practice, 360 Degree Brand Stewardship.

Making the announcement, WPP CEO Sir Martin Sorrell said, "Shelly has done a fantastic job as brand guardian of Ogilvy, building a first-class client roster and driving the company to fully embrace integrated marketing under 360 Degree Brand Stewardship and has taken Ogilvy from a strong position, both geographically and functionally, to a superb position. She'll be an extremely difficult act to follow and we are delighted she will continue to focus, as Chairman of The Ogilvy Group, on developing Ogilvy's client relationships. Miles brings to the role of CEO a deep understanding not only of European and Asian markets, but also of the role that new technologies -- and integrated thinking -- bring to our business.”

Commenting on her successor, Lazarus said: “I love Miles Young. I have worked in partnership with him for years. He has a simple mandate -- to do for Ogilvy Worldwide what he has managed to do so brilliantly for Ogilvy Asia.”

On the APAC appointments, Young commented, “Tim and Paul represent the best of Ogilvy. Together with Khai, they will provide the leadership to push our brand to even higher levels. In the past five years, we’ve more than doubled the size of the business, to revenues of over $500 million. This structure is designed to anticipate and drive and not just respond to the opportunities of growth. It also reflects my undying belief in Asia’s crucial role in our worldwide company going forward.”

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