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Mid-Day appoints Gaurish Pathare as National Sales Head

02-August-2007
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Mid-Day appoints Gaurish Pathare as National Sales Head

Gaurish Pathare has joined Mid-Day as National Sales Head. He will be reporting to Abhijeet Pradhan, Director-Marketing and Sales, Mid-Day.

Pathare has had a rich experience of working in the media industry. He has worked for eight years with Fulcrum, a year and a half with Mindshare, and two years with Clea, before joining Anil Ambani’s ADAG.

Commenting on his new assignment, Pathare said, “The opportunity to work with Mid-Day as National Sales Head is very exciting and I hope I would be able to take the Mid-Day brand to newer heights.”

Pathare further said that the brand’s new launches in Delhi and Bangalore had created a unique space for itself in the tabloid market, and that there was a lot of focus from the group on building on the already created brand equity.

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