Microsoft India has roped in Sumant Kasliwal as the Head of Business Planning and Strategy, Online Services Group. He will be reporting to Jaspreet Bindra, India Country Manager, Online Service Business.
Commenting on Kasliwal’s appointment, Bindra said, “The Indian Internet market today is growing in strength day by day, with MSN India and Windows Live services clearly reflecting this growth. The appointment of Kasliwal is part of our commitment to strengthen our pool of experience and expertise that our customers have come to expect.”
In his new role, Kasliwal will be responsible for leveraging the strengths of MSN India and the Windows Live services to create new opportunities and relationships with businesses in the Indian market as well as helping the OSG team running the day-to-day business. Kasliwal brings in his vast experience in the online and media industry. Starting out as a consultant in Arthur Andersen & Associates, Kasliwal made a move to the private equity domain with ICICI Venture Funds.
Kasliwal was Assistant Vice-President at ICICI, where he managed a portfolio of over 15 companies in the media and entertainment, Internet and technology, online auction, and trading segment, where his responsibilities included formulating business strategies, creating partnerships, providing support in operations, technology and marketing and raising fresh capital. Kasliwal then moved to Star India as Vice President-New Media. At Star India, Kasliwal was responsible for building the online business and strategy for the News Corp subsidiary as well as running the operations of Indya.com as Business Head.
Speaking about his new role, Kasliwal said, “India is at the cusp of online revolution and I believe that Microsoft with its tremendous brand strengths and commitment for online business is positioned best to take leadership role. I feel extremely excited and fortunate to be part of this team at Microsoft.”