Micky Pant to join Yum! Restaurants as marketing chief

Micky Pant to join Yum! Restaurants as marketing chief

Author | Source: The Economic Times | Wednesday, Jun 15,2005 7:22 AM

Micky Pant to join Yum! Restaurants as marketing chief

It has been little over a year since his yoga entrepreneur avatar, and it is time for Muktesh “Micky” Pant to move on. The ex-chief marketing officer of Reebok International is now set to join Yum! Restaurants International, owner of leading restaurant brands like KFC, Pizza Hut, Taco Bell and Long John Silver's. In his new role as worldwide chief marketing officer, Pant will work out of the company's Dallas headquarters.

A division of Yum! Brands Inc, a leading restaurant company with more than 33,000 restaurants in over 100 countries and territories, Yum! Restaurants International has been on an expansion spree opening over 1,000 new restaurants outside the US in 2004. Yum! Inc, is the second-largest food franchiser in the world, after McDonald's, in terms of sales. In March '04, Pant, 50, had given up his position as CMO of Reebok International to start a Yoga-related training business in India and the US. Despite repeated attempts, Mr Pant could not be contacted for comment. However, senior executives from Yum! India confirmed the development. Pant is slated to take up his new assignment by the first week of July.

There is a question mark on the future of his yoga training company, but at the time of its launch last year, plans were to offer India-trained yoga instructors to the world. For Mr Pant, the move from Reebok International to Yum! would mean moving from a single-brand company to a multi-brand environment. In terms of sales turnover, Reebok International was worth $3.7 billion in 2004. In contrast, Yum! Inc, clocked a sales turnover of $9 billion in 2004, with the restaurant division being the biggest contributor to the pie.

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