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Micheal Birkin bids adieu to Omnicom; Tim Love made APIMA CEO

Micheal Birkin bids adieu to Omnicom; Tim Love made APIMA CEO

Author | Tasneem Limbdiwala | Friday, Jul 03,2009 8:24 AM

Micheal Birkin bids adieu to Omnicom; Tim Love made APIMA CEO

Omnicom Group has announced the appointment of Tim Love as its new Chief Executive Officer, in charge of its Asia Pacific India Middle East Africa (APIMA) operations, effective July 1, 2009.

In his new role Love, who remains a Vice Chairman of the Omnicom Group, succeeds Michael Birkin, who has quit Omnicom Group as Vice Chairman and Asia Pacific Chairman and CEO. Birkin has taken up a majority interest in RPMC, a US-based event company with offices in London and Los Angeles.

At the same time, Serge Dumont, has been promoted to President, Omnicom APIMA and Chairman Asia Pacific.

On Birkin’s exit, John Wren, Group President and CEO, Omnicom, said, “I want to thank Michael for his tremendous contributions to Omnicom while at Interbrand, Diversified Agency Services, and most recently as Head of Asia Pacific, where his leadership helped build a strong organisation. We wish him much success with his new opportunity.”

Announcing Love and Dumont’s new roles, Wren said, “We are delighted to have Tim on point to identify opportunities in this region and to help clients maximise opportunities in global marketing. Tim’s track record of global brand building and collaboration are key assets in an evolving global marketplace. He has partnered with clients to successfully launch brands in most geographies and cultures. He will work very closely with Serge Dumont, who has been instrumental in developing Omnicom’s footprint in Asia Pacific.”

On the new development, Wren explained, “Our clients’ needs have always guided our business strategy. Increasingly, our clients’ needs would be best served by partnerships that address consumer requirements and customer development. The growth potential of the markets in this expanded region is significant. However, the complexity of managing effective marketing programmes when there are such diverse economic, retail and media realities within any one of them, let alone across them, can be challenging. By aligning this broader region, we can better leverage lead market knowledge and experience, organise for collaboration, increase the impact of, and simplify, marketing communications for our clients.”

Taking on the new role as CEO, APIMA, Omnicom, Love commented, “I am delighted that I will be working across what are effectively the first 12 time zones in the day. Harnessing our energy and collaboration in these countries would be key to building a truly global economy and I look forward to working with Serge Dumont and the rest of the team.”

Love brings in 35 years of experience. In his span of career, he has held senior client relationship positions in the US and abroad. Prior to becoming Vice-Chairman of Omnicom in 2006, he was President of Global Clients at Omnicom network TBWA Worldwide. Before joining TBWA in 2004, he was Vice-Chairman, International at Saatchi & Saatchi.

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