Metal Communications has appointed Gaurav Soi as General Manager, in charge of its Mumbai operations. Soi has over 12 years of experience across companies like Grey and Ambience Publicis and has looked after and led various homegrown as well as international brands. At Metal, he will oversee and run the Mumbai office and will be responsible for all existing and new relationships. He will report to Ambarish Ray, Vice President.
Commenting on Soi’s appointment, Ray said, “Metal is ready for its next level of growth. With Gaurav’s experience and expertise, he is the right man for the job of driving our largest and fastest growing office.”
On his new role, Soi said, “I am indeed very proud to be a part of team Metal. The company is at a very interesting and challenging phase and I am looking forward to working with the core team and charting the course ahead.”
Metal is an independent Mumbai-headquartered integrated marketing communications company set up in December 2008. With offices in Mumbai and New Delhi, Metal has on its roster blue chip clients like Platinum Guild International, Reliance Mutual Fund, Web18, Sennheiser, Bajaj Capital, Zoom TV and Star CJ Alive, among others. Metal’s proprietary strategic tool, Breakthrough, creates successful and media neutral ideas for brands and businesses.