Top Story

e4m_logo.png

Home >> People Movement >> Article

Meritus appoints Madhusudan Natayanan as Partner-Product Delivery

12-April-2007
Font Size   16
Share
Meritus appoints Madhusudan Natayanan as Partner-Product Delivery

Meritus Analytics, a Bangalore-based WPP data analytics global consultancy company in strategic partnership with Covansys Corporation, has appointed Madhusudan Narayanan as Partner-Product Delivery. The move is towards strengthening Meritus’ products and to bring in quality global client delivery. Meritus is a one-stop business solutions provider with vertical expertise in marketing, finance, retail, telecom and aviation.

V Balasubramanium, CEO, Meritus, said, “Though launched in 2006, Meritus is gaining many global assignments in the areas of relationship management analytics, marketing ROI, and projects in retail, telecom, banks and consumer packaged goods companies.”

He added, “Madhu’s appointment will help us not only to enhance our service levels for these assignments, but also help us implement our aggressive business growth plan for the current year. He comes with more than 12 years of experience in strategic planning, which is what we need at present. He will be based in Bangalore, but will be in global role.”

Narayanan was heading strategy planning for Hindustan Lever brands from MindShare Fulcrum, wherein he put up a process that encouraged new thinking beyond the traditional media strategy and ensured HLL’s communication goals are effectively met in a volatile environment. His appointment comes in line with many recent senior appointments that have been made at Meritus as a part of its global expansion plans. Recently, Meritus had appointed Deena Lawrence as Partner based in Singapore, and George Yang based in Beijing.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.