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Meritus appoints Madhusudan Natayanan as Partner-Product Delivery

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Meritus appoints Madhusudan Natayanan as Partner-Product Delivery

Meritus Analytics, a Bangalore-based WPP data analytics global consultancy company in strategic partnership with Covansys Corporation, has appointed Madhusudan Narayanan as Partner-Product Delivery. The move is towards strengthening Meritus’ products and to bring in quality global client delivery. Meritus is a one-stop business solutions provider with vertical expertise in marketing, finance, retail, telecom and aviation.

V Balasubramanium, CEO, Meritus, said, “Though launched in 2006, Meritus is gaining many global assignments in the areas of relationship management analytics, marketing ROI, and projects in retail, telecom, banks and consumer packaged goods companies.”

He added, “Madhu’s appointment will help us not only to enhance our service levels for these assignments, but also help us implement our aggressive business growth plan for the current year. He comes with more than 12 years of experience in strategic planning, which is what we need at present. He will be based in Bangalore, but will be in global role.”

Narayanan was heading strategy planning for Hindustan Lever brands from MindShare Fulcrum, wherein he put up a process that encouraged new thinking beyond the traditional media strategy and ensured HLL’s communication goals are effectively met in a volatile environment. His appointment comes in line with many recent senior appointments that have been made at Meritus as a part of its global expansion plans. Recently, Meritus had appointed Deena Lawrence as Partner based in Singapore, and George Yang based in Beijing.


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