Top Story

e4m_logo.png

Home >> People Movement >> Article

Mediavest Worldwide appoints Atul Sharma as GM

03-July-2012
Font Size   16
Share
Mediavest Worldwide appoints Atul Sharma as GM

MediaVest Worldwide, a Starcom MediaVest Group agency, has appointed Atul Sharma from Madison Media as GM in its Delhi office. He took charge on June 20.

Sharma will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG.

Commenting on the appointment, Menon said, “We are happy to have Atul on board for Dabur. With his extensive FMCG experience and the research background, we are looking at him to drive strategy-led solutions for the Dabur brands.”

Sharma started his career with NDTV in research and marketing. He worked extensively on audience segmentation models, business development and marketing plans. He had stints at Initiative Media and MPG, working on clients such as LG, Nestle, ITC, Maruti and Reckitt Benckiser. He spent the last four years at Madison where he worked on Coca Cola, amongst other clients.

On his reason for joining SMG, Sharma said, “SMG is a future ready organisation and I am excited to work with the new-age tools such as Tardiis and optimise plans across TV and Web in one go.”

Sharma is a postgraduate in marketing with specialisation in research and consumer behaviour. He has more than 11 years experience in strategy, procurement and implementation.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.