Top Story

e4m_logo.png

Home >> People Movement >> Article

Mediaedge:cia appoints Rashna Pochkhanawala as National Director, MEC Interaction

05-November-2009
Font Size   16
Share
Mediaedge:cia appoints Rashna Pochkhanawala as National Director, MEC Interaction

Mediaedge:cia (MEC) has appointed Rashna Pochkhanawala as National Director – MEC Interaction. Prior to this, she was General Manager – Digital at Hungama Digital Media. In her new role, Pochkhanawala will report to T Gangadhar, Managing Director, MEC India, and to Ben Poole, Head of MEC Interaction, Asia-Pacific.

On Pochkhanawala’s appointment, Poole said, “We are thrilled to have Rashna on board. As a regional head, in many ways you are only as good as the country leaders you have, and in Rashna, I believe, we have the right leader to deliver our Interaction vision, develop the product offering and ensure that our digital services in India are fully integrated and executed within the wider MEC context.”

Pochkhanawala has over 13 years of experience, of which 10 have been with IT Nation, a UTV Company. Her mandate is two-fold – to drive business development and to further strengthen MEC’s body of work in the digital space. Speaking of her appointment, she said, “It’s a great opportunity for me to be working with MEC, which has an impressive clientele. I’m looking forward to using my digital experience to contribute in growing MEC’s digital offering.”

MEC India has five national offices employing over 125 people, and its clients list includes LG Electronics, Nivea India, HDFC Standard Life Insurance, Citi, DHL, Henkel, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, and Pidilite, among others.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India