Mediaedge:cia (MEC) has appointed Rashna Pochkhanawala as National Director – MEC Interaction. Prior to this, she was General Manager – Digital at Hungama Digital Media. In her new role, Pochkhanawala will report to T Gangadhar, Managing Director, MEC India, and to Ben Poole, Head of MEC Interaction, Asia-Pacific.
On Pochkhanawala’s appointment, Poole said, “We are thrilled to have Rashna on board. As a regional head, in many ways you are only as good as the country leaders you have, and in Rashna, I believe, we have the right leader to deliver our Interaction vision, develop the product offering and ensure that our digital services in India are fully integrated and executed within the wider MEC context.”
Pochkhanawala has over 13 years of experience, of which 10 have been with IT Nation, a UTV Company. Her mandate is two-fold – to drive business development and to further strengthen MEC’s body of work in the digital space. Speaking of her appointment, she said, “It’s a great opportunity for me to be working with MEC, which has an impressive clientele. I’m looking forward to using my digital experience to contribute in growing MEC’s digital offering.”
MEC India has five national offices employing over 125 people, and its clients list includes LG Electronics, Nivea India, HDFC Standard Life Insurance, Citi, DHL, Henkel, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, and Pidilite, among others.