Top Story


Home >> People Movement >> Article

Media Transasia appoints Simon Clays as Editorial Director for men’s lifestyle division in India

Font Size   16
Media Transasia appoints Simon Clays as Editorial Director for men’s lifestyle division in India

Simon Clays has been appointed Editorial Director of Media Transasia’s men’s lifestyle division. Clays will be responsible for the ongoing development of men’s lifestyle title, ‘Maxim’, and international music title, ‘Blender’, to be launched in May 2008, as also several other projects planned by the company.

Commenting on Clays’ appointment, Xavier Collaco, President, Media Transasia India, said, “With this appointment, we envisage a key strategic role for Simon in helping us consolidate our position as the leading provider of lifestyle and social networking information to Indian men across multiple media platforms. Clays’ first major responsibility would be to oversee the launch of Media Transasia India’s next big licensed print release, one of America’s fastest-growing music magazines, ‘Blender’ in India.”

Clays has put in over 10 years as Editor-in-Chief in a variety of core men’s lifestyle sectors, including sports, consumer technology, cars, home entertainment, music and videogames. He was also the re-launch Editor of ‘Stuff’, UK’s No. 1 gadget magazine and launch Editor of ‘Goal!’, a fortnightly football title.

He is no stranger to India either as in his most recent four-year tenure as International Manager for Dennis Publishing’s ‘Maxim’ magazine he was pivotal in the launch of ‘Maxim India’ and its subsequent re-design in September 2007. He has also launched and re-launched ‘Maxim’ in over 20 countries around the world, including China, Thailand, the Philippines, Singapore, Indonesia, Israel, Greece and the bulk of Eastern Europe.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign