Simon Clays has been appointed Editorial Director of Media Transasia’s men’s lifestyle division. Clays will be responsible for the ongoing development of men’s lifestyle title, ‘Maxim’, and international music title, ‘Blender’, to be launched in May 2008, as also several other projects planned by the company.
Commenting on Clays’ appointment, Xavier Collaco, President, Media Transasia India, said, “With this appointment, we envisage a key strategic role for Simon in helping us consolidate our position as the leading provider of lifestyle and social networking information to Indian men across multiple media platforms. Clays’ first major responsibility would be to oversee the launch of Media Transasia India’s next big licensed print release, one of America’s fastest-growing music magazines, ‘Blender’ in India.”
Clays has put in over 10 years as Editor-in-Chief in a variety of core men’s lifestyle sectors, including sports, consumer technology, cars, home entertainment, music and videogames. He was also the re-launch Editor of ‘Stuff’, UK’s No. 1 gadget magazine and launch Editor of ‘Goal!’, a fortnightly football title.
He is no stranger to India either as in his most recent four-year tenure as International Manager for Dennis Publishing’s ‘Maxim’ magazine he was pivotal in the launch of ‘Maxim India’ and its subsequent re-design in September 2007. He has also launched and re-launched ‘Maxim’ in over 20 countries around the world, including China, Thailand, the Philippines, Singapore, Indonesia, Israel, Greece and the bulk of Eastern Europe.