MEC, a part of WPP, has brought on board Sidhraj Shah as Head of Brand Activation. Shah’s mandate is to deliver innovative consumer experiences and to expand MEC’s brand engagement and implementation services. His last assignment was at Wizcraft as Deputy General Manager. Shah will report to T Gangadhar, Managing Director, MEC and Dalveer Singh, Head - Experiential Marketing, APAC, GroupM’s experiential marketing unit.
Commenting on Shah’s appointment, T Gangadhar said, “We are pleased to have Sidhraj on board. His proven track record of helming award-winning campaigns will be a definite asset to MEC and to our clients. Integrated marketing communications (IMC) is at the core of MEC, and I am confident Sidhraj’s experience will further improve the quality of our product.”
Dalveer Singh added here, “We set our sight at the highest level when looking for a new leader at MEC and I am pleased to say we have achieved our objective. We wanted a very high caliber person with a proven track record combined with fresh thinking and have the drive to do the unusual. I am personally very excited and welcome him to the family.”
With prior stints at O&M, SSC&B Lintas and Bates 141, Shah has conceived and executed ground-breaking campaigns for clients such as McDonald’s, Standard Chartered, Virgin Mobile, Siemens, MTV and MiD-Day.
On his new role, Shah said, “I am very excited with this opportunity to be working with MEC. My aim will be to continue to deliver noteworthy and unique propositions for our clients and consumers alike.”