Just a month after launching their digital division ‘Proximity’, BBDO India has announced another significant hire. Nagessh Pannaswami has joined the agency as Head of the Mumbai operation. He moves from McCann Worldgroup, where he was leading ‘Altitude’, one of McCann’s key divisions that focused on India’s growing list of entrepreneurs and SME clients.
Pannaswami will report to Ajai Jhala, CEO, BBDO India, and will be responsible for the creative culture, new business development and the overall growth and performance of BBDO’s Mumbai operation. He took charge from July 12, 2010.
Pannaswami is a well-known industry veteran with a wealth of experience in building brands like Tata Indicom, UTI Bank, Radio Mirchi, Onida and Loop Mobile. Prior to McCann, he was with Lowe Lintas, where he had worked on Unilever brands Rexona, Axe and Pepsodent.
Commenting on Pannaswami’s appointment, Chris Thomas, CEO and Chairman, BBDO Asia Pacific, said, “BBDO/ Proximity India has great momentum. This appointment adds to it. Nagessh brings strong commitment to people, the work and clients.”
Ajai Jhala added here, “It is a reunion of sorts since Nagessh and I had worked together over a decade ago when I ran the Unilever Personal Care division at Lowe. Nagessh has the right combination of multinational client expertise and new business experience to lead our Mumbai office, which has a core group of blue chip clients – P&G Gillette Regional, P&G Gillette India, Godrej, Bayer and Johnson & Johnson. He totally embraces our approach to communication, creating news for big brands through big ideas.”
Josy Paul, Chairman and Chief Creative Officer, BBDO India, added, “We waited for over 18 months to fill this role. We considered some of the finest minds in the country for this all-important job. What attracted Nagessh to BBDO India was our transformational work on big brands based on our belief ‘create acts, not ads’.”