Following McCann Erickson’s decision to elevate Prasoon Joshi as Executive Chairman, McCann Worldgroup, India, the India operations see some changes. Sanjay Nayak, Senior VP & GM Delhi, becomes President, McCann World Group, India, while Govind Pandey, Senior VP & GM Mumbai, becomes President, McCann Erickson Advertising. These appointments will be effective from February 1, 2007.
Joshi said, “Both have contributed tirelessly to the growth of McCann Erickson India and have been the pillars of strength for the organisation. I’m delighted to have entrusted these new larger roles to them.”
McCann India Advertising operations will be looked after by Pandey, who would report to Nayak, who apart from advertising shall oversee all the integrated communication disciplines. Nayak would in turn report to Joshi.
In addition to their new roles, Nayak and Pandey will continue to oversee the operations of the McCann Delhi and Mumbai offices, respectively.
Nayak has 23 years’ experience in companies like McDowell, Ogilvy & Mather, TBWA Anthem, and businesses such as Unilever, IBM, Kodak, Beecham, and currently all of McCann Delhi office businesses.
He has worked across six locations in India and has additionally overseen international business in Singapore. Joshi remarked, “Sanjay is one of the finest minds of our industry. He is responsible for developing the McCann Delhi operations and has taken it from strength to strength. His intellectual prowess and sheer wisdom is a great asset for the company and he will be instrumental in McCann India’s further growth.”
Pandey is an engineer and an IIM B Alumnus. He has previously worked with Lintas, Contract and as VP Management Partner at Ogilvy on multiple categories and brands like Asian Paints, Cadbury’s, Onida, and is currently involved in all of McCann’s Mumbai office brands.
Said Joshi, “Govind has a deep understanding of the Indian mindspace and brings solid strategic input with stellar executional management to the business of brands. A man of principle, he has a profound value system which is bound to reflect positively on the organisation. Govind has a great challenge in terms of exponentially driving business growth and I am confident that he will leave no stone unturned.”
Our typical marketing budget is usually 10 per cent of the topline spend