Top Story


Home >> People Movement >> Article

M&C Saatchi appoints Parveez Shaikh as Senior VP and ECD

Font Size   16
M&C Saatchi appoints Parveez Shaikh as Senior VP and ECD

Parveez Shaikh has been appointed as Senior Vice President and Executive Creative Director at M&C Saatchi India. He will be providing creative leadership to the M&C Saatchi business and would be based in Mumbai.

Commenting on Shaikh’s appointment, Kamal Oberoi, Chairman and Managing Director, M&C Saatchi India, said, “I am absolutely delighted to have Parveez on our side. His creative talent and approach fits perfectly with M&C Saatchi’s ‘Brutally Simple Thinking’ philosophy, and I have no doubt he’ll be an asset to our team.”

Shaikh was earlier with Contract Advertising for about 11 years, and thereafter was a creative consultant with a few agencies for four years. He comes with a good understanding of consumer behaviour and the ability to produce simple and insightful ideas that work for the product. He is considered among the frontrunners who helped in building Contract’s reputation as one of most creative agencies.

He has worked on blue-chip clients and has done some good work for Philips Audio, Franklin Templeton AMC, Asian Paints, Shoppers Stop, ICICI Bank, Cadbury India Ltd, Hindustan Unilever, Lovable Lingerie, Live-in Jeans, Mumbai Traffic Police, Warner-Lambert, BBC, Pfizer Consumer Products, Cancer Patients Aid Association, and Kotak Mahindra Primus, among others.

Shaikh has won several national and international awards, including two Cannes Lions and five finalists at the Cannes Advertising Festival, an entry in the D&AD, the One Show, the New York Festival and the ‘Copywriter of the Year’ award. Besides this, he was featured in the Indian Copy Book as one of the 16 best Indian copywriters of all time.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline