Parveez Shaikh has been appointed as Senior Vice President and Executive Creative Director at M&C Saatchi India. He will be providing creative leadership to the M&C Saatchi business and would be based in Mumbai.
Commenting on Shaikh’s appointment, Kamal Oberoi, Chairman and Managing Director, M&C Saatchi India, said, “I am absolutely delighted to have Parveez on our side. His creative talent and approach fits perfectly with M&C Saatchi’s ‘Brutally Simple Thinking’ philosophy, and I have no doubt he’ll be an asset to our team.”
Shaikh was earlier with Contract Advertising for about 11 years, and thereafter was a creative consultant with a few agencies for four years. He comes with a good understanding of consumer behaviour and the ability to produce simple and insightful ideas that work for the product. He is considered among the frontrunners who helped in building Contract’s reputation as one of most creative agencies.
He has worked on blue-chip clients and has done some good work for Philips Audio, Franklin Templeton AMC, Asian Paints, Shoppers Stop, ICICI Bank, Cadbury India Ltd, Hindustan Unilever, Lovable Lingerie, Live-in Jeans, Mumbai Traffic Police, Warner-Lambert, BBC, Pfizer Consumer Products, Cancer Patients Aid Association, and Kotak Mahindra Primus, among others.
Shaikh has won several national and international awards, including two Cannes Lions and five finalists at the Cannes Advertising Festival, an entry in the D&AD, the One Show, the New York Festival and the ‘Copywriter of the Year’ award. Besides this, he was featured in the Indian Copy Book as one of the 16 best Indian copywriters of all time.