Maxus has appointed Anand Chakravarthy as West Head. He will be leading the region from the Mumbai office. Some of the clients under his supervision include Vodafone, L’Oreal, Tata Sky, Colors and Fiat Motors. Chakravarthy will report to Kartik Sharma, Managing Director, Maxus South Asia.
Commenting on Chakravarthy’s appointment, Kartik Sharma said, “We are excited to have a senior leader from the industry in the Maxus team. Anand comes with a rich and varied experience across categories and brands, not to mention his immense knowledge of working with one of the country’s largest media and entertainment brands. We are confident he will push the PACE agenda for Maxus and help our team deliver the 10/10 vision for our clients.”
Prior to joining Maxus, Chakravarthy was Executive Vice President, Marketing at Reliance Broadcast Network and Business Head for Big CBS TV Network. He had been part of the Executive Committee at Reliance Broadcast Network since its inception in 2006.
Prior to joining RBNL, Chakravarthy was Associate Vice President, Strategic Planning at Lowe, where he crafted communication and brand strategies for several Unilever brands such as Surf Excel, Wheel, Vim, Domex, as well as financial brands such as HSBC, ICICI Bank, ICICI Prudential Life Insurance, IL&FS and Tata Mutual Fund. Anand started his career with Research International, a part of WPP’s Kantar Group, specialising in quantitative and qualitative research.
On his new role, Chakravarthy said, “As a marketing and broadcast media professional, I have watched Maxus emerge as a thought leader in a dramatically changing media environment. The opportunity to be part of this winning team and help create value for an enviable portfolio of clients is an exceptionally exciting opportunity I look forward to.”