Maxus India has appointed Shailja Vohra as Head for its entertainment and sports practice, Maxus ESP, reporting to Ajit Varghese, MD, Maxus and Motivator, South Asia.
She comes from the STAR India network, where she was heading programming and operations for Fox Traveller and acquisition for National Geographic Channel. Prior to this, she was with Discovery Communications India.
Commenting on the appointment, Varghese said, “At Maxus, we have always believed in incubating specialised people in areas of content, activation and digital, apart from integrated planners leading business teams. Shailja’s programming background and passion for this space can add a fresh perspective of looking at content and also at ways of driving content strategy for brands across platforms, formats than just advertiser funded programming (AFPs).”
On a lighter note, he added, “An active practitioner of Art of Living and social work, she can come handy to spread some harmony in agency life as well!”
Speaking to exchange4media, Vohra said, “It’s a privilege to be part of Maxus ESP team. I am joining them at an interesting juncture both, when content is taking a central role in communication planning and brands are looking at newer formats to engage with consumer. I would love to take the practice to the next level along with GroupM collaboration and capabilities.”
Vohra will be based at the agency’s Delhi office.