In a recent development, Maxus Global has decided to entrust additional responsibility on Managing Director Ajit Varghese. Varghese will now also run Maxus in the South Asian markets comprising Bangladesh, Pakistan and Sri Lanka, besides running Maxus and Motivator – the two GroupM brands in India.
It is understood that the announcement has been made keeping in mind Varghese’s contribution – which is seen as significant – in Maxus India’s growth.
“Maxus has grown very well in the last four years. And it’s a known fact that Maxus India is a big part of Maxus’ global network. So to me sharing our success and learnings to our neighbouring countries, is a natural extension. It just goes to show how successful Maxus India has been that it is now taking the responsibility in Bangladesh, Pakistan and Sri Lanka. We want to continue evolving our product in a similar way in the other countries,” said Varghese.
On how he looks forward to this additional responsibility, Varghese responded, “Handling Motivator and Maxus under the GroupM stable was one of the challenges and then this additional responsibility of handling a few more countries. It’s going to be an exciting journey from here.”
Vikram Sakhuja, CEO, South Asia, GroupM, said, “There are a couple of things to what Ajit has managed to do with Maxus. Maxus has always been perceived to be a challenger brand. The image and attitude of brand Maxus seems to be one of those young and nimble, challenger brands. For it to be No. 2 in size is a huge achievement and to a certain extent that’s a big tribute to Ajit. The agency is still very lean, hungry and innovative. Sometimes larger agencies have the potential baggage of trying to become heavy under size, but that’s not the case with Maxus.”
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