Top Story


Home >> People Movement >> Article

Maxus Global elevates Ajit Varghese

Font Size   16
Maxus Global elevates Ajit Varghese

In a recent development, Maxus Global has decided to entrust additional responsibility on Managing Director Ajit Varghese. Varghese will now also run Maxus in the South Asian markets comprising Bangladesh, Pakistan and Sri Lanka, besides running Maxus and Motivator – the two GroupM brands in India.

It is understood that the announcement has been made keeping in mind Varghese’s contribution – which is seen as significant – in Maxus India’s growth.

“Maxus has grown very well in the last four years. And it’s a known fact that Maxus India is a big part of Maxus’ global network. So to me sharing our success and learnings to our neighbouring countries, is a natural extension. It just goes to show how successful Maxus India has been that it is now taking the responsibility in Bangladesh, Pakistan and Sri Lanka. We want to continue evolving our product in a similar way in the other countries,” said Varghese.

On how he looks forward to this additional responsibility, Varghese responded, “Handling Motivator and Maxus under the GroupM stable was one of the challenges and then this additional responsibility of handling a few more countries. It’s going to be an exciting journey from here.”

Vikram Sakhuja, CEO, South Asia, GroupM, said, “There are a couple of things to what Ajit has managed to do with Maxus. Maxus has always been perceived to be a challenger brand. The image and attitude of brand Maxus seems to be one of those young and nimble, challenger brands. For it to be No. 2 in size is a huge achievement and to a certain extent that’s a big tribute to Ajit. The agency is still very lean, hungry and innovative. Sometimes larger agencies have the potential baggage of trying to become heavy under size, but that’s not the case with Maxus.”

 To Read Complete Interview Click Here

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’